I believe that digital natives do exist. A digital native is someone who has been bought up in a digital world where technology is just a natural part of their life. Vercia (2013) states that Generation Y, or the generation born in 1980s and after have been bought up with digital technology therefore have been influenced by technology their whole life. However, individuals do have a choice as to whether they choose to participate in using technology, but naturally they are accustomed to just using technology. Selwyn (2009) states that young children now days are experts when it comes to technology, having an abundance of confidence when it comes to using digital technology. Children of the Gen Y generation are immersed in these new technologies compared to older generations, therefore described as being digital natives. It is stated in an article by Oliver Joy, (CNN) that new technologies are being developed at such a rapid rate that individuals in the 21st century want to be more connected with society. They do this by purchasing new high-tech gadgets. Children are being bought up in today’s society where technology is quite definitely a part of their everyday life, hence the name ‘digital natives.’
http://edition.cnn.com/2012/12/04/business/digital-native-prensky/ Oliver, J. (n.d). What does it mean to be a digital native? Retrieved August 02, 2016, from http://edition.cnn.com/2012/12/04/business/digital-native-prensky/ Vercic,A. T., & Vercic, D. (2013). Digital natives and social media. Public Relations Review, 39 (5), 600-602. Doi: 10.1016/j.pubrev.2013.08.008 http://www.emeraldinsight.com/doi/pdfplus/10.1108/00012530910973776 Selwyn, N. (2009). The digital native – myth and reality. AP Aslib Proceedings, 61 (4), 364 – 379. Doi: 10.1108/0001253097377
1 Comment
Rhys
9/15/2016 04:45:05 am
Rachel, love the blog on digital natives, really opened my eyes up to the way in which ethnology is now influencing younger generations. One question I do have is do you actually think that the children of younger generations actually have a choice if they want to engage in technology as schools are now introducing technology into nearly every class they participate in. Loved the blog and certainly will be looking out for your next one!!!
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